To Video or Not To Video... that is the question. Seems like everywhere you turn these days, that is the latest "hot thing" that is being pushed. There is undoubtedly a place for it. But when video appears everywhere, could it be too much? Do you have the time to sit and listen to a 4 minute video about X product. A quick scan of a splash page to see if you want more information might be better. After a cursory look at a program that appears interesting, then maybe a video would be of use. But do you tend to turn away from videos more often then you look at them.. and a video in an email .. oh puh-lease!! Not everyone has a hot broadband connection. Can you imagine how that would slow down those folks' email downloads??? And if this is how you feel, then you are not alone in this issue. Imagine the frustration of those internet users who ares deaf. Can you imagine his frustration at trying to get information from an internet which used to be extremely deaf-friendly? Obviously, if a presentation is only made with an attached video, a large portion of the internet community has been cut out. If you are contemplating using video on a website, consider a website set up like this: Have two options - click A for the video - click B for a PDF file. Doesn't that make sense? But please don't shove video down your prospective customer's throats. They may keep their speakers turned off because they simply don't want to hear the racket! And then they may be gone for good! Portia, a retired CFO of a commercial real estate development firm, is the Editor/Publisher of BizOpZine, http://www.bizopzine.com/, the Premier Ezine of Business Opportunity. Source: www.articlecity.com
Share this:
|
