One of the most powerful tools you can use to build your brand is a tagline. And an effective combination of a logo and a tagline works even better for your branding. However, can you add a tagline to your logo whenever you want? Will a logo/tagline combination always give a better effect for your business branding? I am afraid the answer is no. So, should you or should you not put your tagline together with your logo? A great logo with a great tagline can communicate a lot in very few words in a very small space. Your logo's graphic will look stronger with the words in the tagline, and the words in the tagline will be more memorable with the reinforcement of an image. This good effect only happens when your business name consists of less than 3 words and your tagline is concise and short too, otherwise your logo may look too wordy and your target audience can easily ignore your logo. If both your business name and the tagline are longer, it is better that you put them apart from each other so that they will function better on their own. Since they are not so strongly linked, it will be easier for you to change your tagline when it is necessary without worrying about having to redesign your logo and struggling to rebuild the branding for your logo design. You need to consider this discussion above to let your logo and your tagline work in the best possible way for your branding and eventually for your business. Catherine is an experienced logo designer who has been working in the industry for over 10 years, she has designed literally thousands of logos and is known for her ability to catch the client's vision and turn it into art: cheap logo design Do you need a cheap logo design? Click here: Logo Design Source: www.articlecity.com |